Changing your hairstyle can make a big difference in how you feel. Lithuanian hairstylist Jurgita Malakauskaitė, founder of SelfStation, believes that haircuts are not just about looks but also about boosting confidence. She has always been interested in beauty and knew from a young age that she wanted to be a hairdresser. For her, the job is about giving honest advice and helping clients feel good about themselves.
We have gathered some before-and-after photos of her client transformations. Take a look and see how a haircut can completely change someone’s appearance. Let us know in the comments which transformation you liked best.
Jurgita became a hairdresser at 16 years old. Growing up in the small town of Mažeikiai, her parents supported her by opening a small salon where she could practice cutting hair for neighbors. Over the years, she gained experience and now has over 24 years in the industry. She describes her work as “creating feelings” rather than just styling hair.
The hairstylist has a unique approach. She starts by determining her clients’ natural features, such as eye color, skin tone, and hair texture. She categorizes them into four types—Winter, Spring, Summer, and Autumn—based on their natural colors. Eye color plays a major role in choosing the right hair shade and style.
“It’s like creating a painting,” she explains. Before making any changes, she studies a person’s face shape and hair texture to ensure the new look enhances their features. Every detail matters when choosing the right style.
Jurgita believes hairstylists must understand these factors. She says it’s not just guesswork—it’s a skill that requires precision. She compares it to architecture, where instead of building structures, she creates hairstyles that bring out a person’s character.
Beyond hair, Jurgita also helps women feel more confident in their overall appearance. She encourages them to try light makeup and lipstick to enhance their look. She believes women should be open to feedback from others and use it as guidance to improve their style.
Jurgita is known for being direct with her clients. She doesn’t sugarcoat her opinions because she values honesty. She also emphasizes that hair is a form of energy—some people need to learn how to manage it, while others need encouragement to see their own beauty. Her goal is to help people appreciate and take care of themselves.
